Vodafone Commercial Analysis and Evaluation free essay sample

The net earnings also increased by 1. 0 percent to almost 19 billion Euros in 2011. TV operators gained 3981 million Euros and are the top sector (ZAW 2012). This shows that advertisement is still increasing in importance in our daily life. We face advertisement every day. Watching TV comes along with watching advertisement. Approximately 15 minutes per hour are filled with commercials about cars, beauty products, toys, groceries and many more. Furthermore TV commercials featuring phone companies are also very usual. Vodafone is one of these phone companies. How good is Vodafone’s advertisement campaign shown in TV in 2010? In this paper we focus on one of Vodafone’s TV commercials in Germany and examine it by describing, analyzing and evaluating it. The data used in this paper is from literature research and from reliable sources from the Internet. 2. Vodafone Vodafone (Germany) is one of the biggest telecommunication providers in Europe. The company employs 12. 000 people and its turnover is almost nine billion Euros. We will write a custom essay sample on Vodafone Commercial Analysis and Evaluation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Vodafone offers fixed line and mobile telephony as well as Internet services to a total of 37 million business and private customers in Germany. The company is part of the Vodafone Group with 404 million customers worldwide therefore it is also part of one of the biggest providers in the world (Vodafone Deutschland 2012). 3. TV Commercial â€Å"Where are you? † Description The Vodafone Commercial that will be examined in this paper is called â€Å"Where are you? † and has been introduced to the German market in 2010. The commercial is 47 seconds long and shows a man who wallows in memories looking at old Polaroid photos picturing his early love. He picks out one Polaroid and writes â€Å"Where are you? under one of her photos. Then he takes his mobile phone to take a picture of it. Next he sends this digital picture to a friend. The friend is sitting in a lecture and he shows the picture to all his friends in university and they send it to their friends and so on. Soon you can see how this picture is spread across the globe. A taxi driver in a big city knows the picture as well as a man in a tent in the snow i n the middle of nowhere. They take notice of it through their mobile phones. A woman is designing a T-shirt with the Polaroid print on it on her laptop. Next you can see how this T-shirt is produced and short after you can see how different people in different areas are wearing T-Shirts or jumper with the picture’s print with the message on it. Lewis Hamilton (a formula 1 driver) wears a T-Shirt on an interview, a singer of a rock band wears it during a concert, it hangs on a laundry line in an eastern country and an Indian person tries to sell it on the street. Different clothes with the print on it are shown. Next you can see a boy who is skateboarding on a board with the print on it. Then you can also see graffiti of her face on walls in big towns. A girl looks at the picture on her tablet while she is lying in her bed. Then you can see people standing in front of a big print of the photo in an art museum. And last but not least there is a huge illuminated display of the woman’s picture on Time Square in New York City. Shortly after you can see that the man who is looking for her is also on Time Square. Then he receives a message of his old love saying â€Å"Im here† with a new picture of her. Then you can see her walking through a crowd of people, smiling at him while in the background a big illuminated display of er new picture with the message â€Å"Im here† appears. After that scene the commercial ends with the slogan of Vodafone â€Å"Power to you†. The scenes change quickly and each one is just seen for a short time. The commercial is supported by the background music, a song called â€Å"We are the people† by â€Å"Empire of the sun†. 4. TV Commercial â€Å"Where are you? † Analysis The Vodafone commercial was published in 2010. This was the time when the mobile Internet became more and more attractive for different kind of people. Not only the younger generation was interested in being informed about anything at any time but also the older generation and especially business leaders put their focus on being available at all times. That is why Vodafone produced a commercial with the statement of an information process that is able to connect people in a way it has never been possible before. The transfer of information has become easier with the use of mobile internet and Vodafone caught the attention of many people by showing that it is possible to find a person within a few days or weeks by just uploading one picture. The commercial starts with a man looking at picture of a young woman. Due to him having similar pictures of her you already know that he has been in love with that girl some day. He picks out one specific picture and writes â€Å"Where are you? † under it. At that moment it is clarified for the viewer that he tries to find that girl. He takes a picture of that Polaroid with his mobile phone. At this point Vodafone used a hidden sign because the choice that they decided to let him take that picture with his smart phone was smart as well. Due to Vodafone being a mobile phone provider they told the customer in this first happening to get a smart phone in order to do the first transaction. There is no extra camera or scanner needed to get the picture as a digital media file. As the young man sends this picture to his friend in university, the first line of the song is introduced in the background. This line says: â€Å"we share in each other†. This sharing process is started when the man sends this picture to his friend who shows it around in university. The persons who sees this picture keeps on sending or uploading it in order to spread the picture all over the world. They show a guy in university who looks at that picture, turns around and shows it to someone else. Then you can see his mobile phone display with the picture of her in the background and the word â€Å"send† in the foreground. This tells the viewer the picture gets widely spread. Directly after that scene one can see a man that drives around in a big town and opens the photo on his mobile phone. The bright lights in the background indicate that it must be a big town. In contrast to that they show a man in a tent surrounded by snow receiving the same picture with his mobile phone shortly after. Vodafone used this strong contrast in order to make people aware of the possibilities they have by being independent of external environmental forces. Furthermore it shows that it does not matter what kind of person you are. There is no difference if you are a business person or an adventurist because you can use your mobile phone and your mobile internet everywhere to be informed about all types of news. Furthermore the spot shows a woman inventing the idea of creating a T-Shirt with the mentioned picture and the question while another one produces it at the same time. The quick motion is used to let the viewer believe there is nearly no time left between one action and another. This is a sales strategy because they want to reveal the rapidity of their data transfer to their customers. In the next moment Lewis Hamilton (a famous formula-1 driver) wears this T-Shirt in an interview which underlines the popularity of an action started over the internet with a mobile phone within a short time. For those who might not know Lewis Hamilton you can see him on a TV with two man in front of it watching this interview where he wears the T-Shirt with her picture right after. The short extract tells the customer how fast mobile internet connects and how fast a message can be spread by using the mobile network. And again a contrast is added to the advertisement when a person tries to sell this shirt on a market. The fact that this person wants to sell this T-Shirt is clarified by a lot of T-Shirts hanging behind his back. Within this short section the intercultural relations of Vodafone are shown as well as the possibilities for every person in every country to purchase their products. And again the search for the young woman goes on. In the next scene a rock inger wears a T-Shirt with her face on it and directly after you can see it hanging on a laundry line in an old town, probably in the Middle East. This comparison between the two completely different types of lifestyle is lightly to show that there is a possibility for every person to be connected with the whole world and to show civil courage. It also tells you that someone who has influence on peopl e can help as well as people who do not have such a big influence. And especially for Vodafone it shows that even in areas where the internet is not that spread people are able to get in connection with another. During the next section they show how this action developed. Therefore a rapid run-through of different styles of that one particular picture are inserted. At first the Polaroid, a pencil drawing, a watercolor, a jumper with her picture, a T-Shirt with her picture as a comic, her picture as pop art, a jumper with her picture on the back, in black and white, a T-Shirt in stylish colors, her picture on a skateboard, someone sprays a graffiti of her, kids playing basketball in front of another graffiti of her, a girl looking at her picture on a tablet, a canvas in an exhibition and a huge illuminated display in a big city. This accumulation of her picture is supposed to show the variation and creativity of the people all over the world. These two factors indicate in what direction you can develop when using a smart phone because all those different type of pictures have been created with a smart phone or computer and in order to spread it all over the world the Internet was needed. Not just these two characteristics but also adaptability is displayed during this part of the spot. In order to motivate especially the older generation Vodafone needs to convince them to let themselves in for a new phone or tariff. So this section points on the diversity of everybody and that there are many ways (many different contracts of Vodafone) to get connected. You do not need to be famous but one will still recognize a T-Shirt like this hanging on a laundry line. While different kind of pictures and drawings of her face are shown the audience can hear â€Å"we are the people that rule the world†. This underlines the statement of Vodafone that there are many kinds of smart phones and tariffs for different people and they are free to decide what fits for them. Also they have the possibility to compile a special tariff for their pecific needs. The next line â€Å"a force running in every boy and girl† can be heard when the basketball players play in front of her graffiti. This is a metaphor that is supposed to tell there is a force in every person to do something. In this section the players have the force to run after the ball. They need to be mobile in a physical way. A girl under a blanket looks at her tablet. She might have the force to be mobile in a materialistic way such as being online even at nighttime. This metaphor is well chosen due to the message being hidden and still reaching the viewers sub consciousness. At that moment where the man can see her picture on his phone with the message: â€Å"Im here. † the background is filled with the line â€Å"take me now† and the line â€Å"we can try† can be heard at the moment her picture shows up on the big illuminated display. This compositing of music and movie is likely to present information that persons need to give a try for something new. In the case of Vodafone it could be a new tariff or mobile phone. The song ends with the line â€Å"we are the people that rule the world† and parallel to this one can see people all over the place and the girl he was looking for stands right in the middle and smiles at him. The search for her has been successful as well as the search for the perfect tariff that suits you should be. The slogan â€Å"the power to you† is shown with the Vodafone logo at the end in order to make the viewer aware of the weight their decisions have. â€Å"The power to you† is perfect to describe the whole spot in one sentence because it is all about the individuality of people in every nation no matter how much money they have or to what religion they belong to. The success in the end matches with the slogan because we are the ones who can decide what happens in our lives and we can change or reach something if we want to. And that is exactly what the man in the commercial did. He decided to search for his old girlfriend and found a modern way to spread the news. The way he chose was the internet. It can be helpful at times but still there is a lot of abuse of information on the internet. Due to different types of insecure networks people can easily be tapped. Every mobile phone has an IMEI (international mobile equipment identity) at command. While the mobile phone is turned off some programs like the clock or alarm are still turned on. Basically on you can say the mobile phone is more or less in a standby phase then. Special agencies such as the police or the intelligence service will be able to detect the phone. When the mobile phone is turned on it will be easier to detect the phone. Even an ordinary person can be able to track it at this stage. The WAP (wireless application protocol) is included in every mobile phone nowadays. A lot of people use WLAN (wireless local area network) or WAP to find the next possibility to park their car or a restaurant. In order to use this service they need to reveal their current location. For many people this became an everyday life routine over the last few years. The problems occur when the information is not just used by governmental constitutions such as police or intelligence to track criminals but when it is misused by private persons who want to harm their fellow human beings. The intervention in the privacy of others is supported by using those applications on a mobile phone where one can tap another person. The UMTS (universal mobile telecommunications system) is an even more complex network that allows locating people more accurately. So for those who do not have the technology to locate their subject via satellite they now have the possibility to track them via UMTS. The signal of UMTS and â€Å"GSM (global system for mobile communications) is just encoded until it reaches the first radio mast. Behind it the conversations are held via a usual unciphered network. † (Reischl 2001). That is why conversations can be easily trapped. Being available at all times is as one can see a big risk. Vodafone supports this availability because they want to fulfill the customer’s needs and provide new marketing strategies that tempt the customer to sell their product. This strategies are shown here as a commercial that displays a situation that could have happened in real today. People want to see something new what they have not seen before and that is what Vodafone tries to reach with this advertisement. A young man who is driven to find a girl he admires using the latest methods to spread her picture. This action expands as much as he would not have imagined. People get connected due to a mobile network and a mobile phone. They are ambitious and take part in this action because they feel as a member of a social project. For many people it is important to feel needed but they often do not have the courage to start such a project or enter it because they fear they do not have time to carry n their part of the work they have to do. The project shown in the commercial is slightly different and differs from others due to the fact that there are no obligations. There are no rules, there is no contract and everyone is free to decide if they want to participate in the action or not. That is a very important fact for many persons because there are already too many restrictions so that people get bored of it and prefer not to participate in an action when they have to stick to certain rules. In this case everyone was free to decide whether to join this project or rather to leave it. People have the freedom to be creative and they used this opportunity to create T-Shirts, different styles of paintings and graffiti. That is exactly what catches the viewer’s attention. One wants to be part of this action because everyone else seems to be. One can see there is the opportunity to be creative and to spread the message in their own personal way. This tempts people to take action and to join the project. Enviousness is a big issue in our society. This envy is aroused through this commercial because when people who did not participate in the spot watch it, they might want to take action themselves and that is the strategy of Vodafone. They want to reach this pressure to buy in order to sell their products. The spectators of the advertisement can watch the chain of people interacting grow and that wakes a kind of peer pressure in them. No one wants to be left behind and that is where Vodafone starts. They give the spectator the opportunity to join by buying a mobile phone and by signing a contract. So when such an action starts again they will be informed because they can be online everywhere at every time. To have a feeling of security helps people to think that they are part of a big society and that they can help others if it is needed. Exactly this is what a lot of people want – to be needed. You can see that appreciation a huge issue in our society is because not just younger people often want to help others by actively participating in foreign aid but also the older generation is inclined to be up-to-date and they want to feel needed. It is not for nothing that retirees go back into their profession. They do not just do it for money reasons but especially because they want to â€Å"find recognition in what they do and new social contacts† (Sigel 2012). That is what Vodafone offers them. When one uses mobile internet one will always be connected with their friends and family no matter where he or she is. This is shown in the scene with a man in a tent surrounded by snow somewhere in the countryside. Even though he might not have any social contact around him he still has his mobile phone and mobile internet which connect him to everyone else. He does not need to fear the loneliness because he can be in contact with anyone at any time. The question that turns up is if this availability does harm us or not. On one side as I mentioned before there is the danger of being spied by others and on the other side there is the opportunity to be connected with the whole world, to get information whenever they are needed and one will never forget a birthday again thanks of social networks. But is it really necessary to be online at all times? For some it might be important because their job does not allow to be offline at all but for a usual person who has the possibility to check ones mails at home, does one really need to be online everywhere? Vodafone encourages us to but the risks we take when we allow Google to face our location and surfing habits are extremely high because the chance for third parties to read that information is given. When using the mobile internet we should always take into account that our decipherment is not as high as we would expect it to be. 5. TV Commercial â€Å"Where are you? † Cons and Pros The Vodafone commercial â€Å"Where are you? † is well known in Germany. In the following we will evaluate this commercial by focusing on the negative as well as on the positive aspects of this commercial. First of all the commercial does not deal with data privacy protection. The picture of the woman is taken and published without her permission. What if she does not want her picture to be published all over the world? Or maybe she does not want the man to look for her. Nowadays data privacy protection is very important because using someone else’s picture can not only be for good purposes. The misusage of private data can become a big problem for everyone. A lot of people upload and share photos on social networks like Facebook or Twitter without thinking about possible consequences. Other people can easily copy your photo and use it for external websites or other purposes. Even if you delete your pictures from social networks, someone else might have already copied and used it without your knowing. In the commercial the man uses among others social networks to spread the picture of his old love. But using social networks can not only be helpful to find a person and stay in contact with your friends, it can also become dangerous. In 2012, for example a 15 years old girl was murdered out of revenge because she supposedly spread rumors on Facebook (Focus Online 2012). Another case shows that the misusage of personal data in social media can also lead to suicide. A 20 year old Dutch boy committed suicide due to cyber bullying. People spread rumors about him in the Internet telling that he is homosexual and a looser. After enduring this bullying for some years the boy could no longer live with it and committed suicide in 2012 (Lorenz 2012). Furthermore the Vodafone commercial does not really offer any particular product or special plan that is required to make use of the fast network that is shown in the television spot. It only shows what you are able to do due to the fast network Vodafone is offering. But if you want to get more information on how you can use it you need to contact Vodafone or visit the website that is shown in the end of the commercial by yourself. Besides it is necessary to have a smart phone that is able to connect to the mobile Internet to use the fast network of Vodafone and its advantages like sending photos fast to your friends. But not everyone is able to effort such a smart phone. Not only the phones itself are still very expensive but also the operating costs. The basic plan Vodafone is offering to use the fast network with a mobile Internet speed of 14. mbit/s starts at 24. 99â‚ ¬ per month (Vodafone Tarife 2012). Therefore this commercial is only addressed to people who are able to buy such a phone and plan. Another negative aspect is that the commercial â€Å"Where are you? † looks like a new and unique television commercial but this is not the case. The story that is told within the commercial is almost identical to a T-Mobile commercial pu blished in 2003. The basic story is the same, in the T-Mobile commercial Steffi Graf, a famous German tennis player, is looking for her husband Andre Agassi who is also a popular tennis player. Therefore Steffi Graf uses her mobile phone to send a photo of her husband all over the world to find him (Kolbruck 2010). In the Vodafone commercial a man that is not known to the public is looking for his old love sending a picture of her to all his friends and they send it to all their friends and so on until the photo is known worldwide. The Vodafone commercial also hosts popular people like Lewis Hamilton (a famous formula-1 driver) who is wearing a t-shirt with the Polaroid print on it while giving an interview. Not only the commercial idea is not new to market but also the use of the song â€Å"We are the people† by Empire of the sun because in September 2009 the same song was used in an American advertising campaign for Vizio televisions (Vizio TV Commercial 2009). In the end of the commercial there is one more negative detail to notice. The photo of the woman that the man is looking for is seen all the time during the commercial but however in the end it is hard to identify the woman standing in the crowd and on the new picture saying â€Å"I’m here! † as the woman the man is looking for. You need a second look to realize that this is the woman because her face and hair looks different from the Polaroid picture the man used to find her. Maybe the man should have taken another Polaroid picture of the woman in a different posture of the head and with her actual hair color. This would have made it easier for the audience to identify the woman as the searched one. Otherwise the commercial is telling a short love story with a happy end. The audience is engrossed in this short love story hoping that the man will find the woman. This makes the commercial emotional and more attractive for the audience. In the end everyone is happy to see the woman standing in the crowd with her picture on the big display in the background saying â€Å"I’m here! † Due to this emotional fact it is not only another advertisement trying to sell products by offering special prices and rates. It is a special commercial trying to show what is possible nowadays by using the mobile network. This is how the television spot engages the audience’s sympathy for Vodafone. Furthermore people buy products on an emotional basis. Without emotions it is not possible to make a buying decision. The brain analyzes the emotional value of a product. The stronger and better the emotion is the higher is the value of the featured product and the person will be more willing to buy it (Hausel 2004). Because of this emotional and effective fact this advertisement is easy to remember and people will talk about it. This brings Vodafone into a good image. But you can not only talk about this commercial you can also become a part of it because Vodafone is selling the t-shirts and sweatshirts that are shown in the commercial with the Polaroid picture of the woman on it. You can buy those t-shirts and sweatshirts in any size online in the Vodafone shop (Vodafone Collection 2010). By wearing this t-shirt you can underline the message given in the commercial â€Å"Power to you†, together we can achieve anything we want to and almost nothing is impossible. Vodafone also gets more people to talk about this commercial by selling those t-shirts. Another positive aspect about this commercial is that it is music based. There are no dialogues that need to be understood to get the message of the clip. So everyone is able to understand this message regardless of the language the person speaks who is watching this television spot. The two phrases that are used are â€Å"Where are you? † and â€Å"I’m here! † those two phrases are in English. Since English is a world language and the first learned second language in the German education system, most of the audience will understand those two phrases and what they mean. And even if you do not know what they mean, you are still able to understand the story by just watching. The song that is used in the commercial is called â€Å"We are the people† and played by the Australian electronic music duo Empire of the sun. The lyrics of the song support the message of this commercial â€Å"Power to you†. The chorus of the song that is also heard in the advertisement is saying â€Å"We are the people that rule the world. A force running in every boy and girl, all rejoicing in the world, take me now’ we can try† (Empire of the sun – we are the people 2008). This chorus says that â€Å"we are the people that rule the world†, not only people but the people. This also emphasizes the message. We all can achieve everything if we work together. You should enjoy your life and be happy about it, everything is possible and you should always remember the past and how good it was. If you are listening to the whole song you can interpret the song as a song about a couple that is about to split up. But the one partner tries to remind the other one on the time they spent ogether when they were young in the 1970’s. Then it says in the last phrase of the chorus that you should always try again, never give up. This links to the commercial. The man is looking for his old love. When he is looking at the old Polaroid pictures he might think about the time they spent together and he decid es that he wants to get her back and try again. By help of all his friends and later the whole world his dream comes true and he finds the woman. This makes this song a perfect fit for this story in this commercial. Due to this advertisement the song became number one in the German single charts in 2010 (Vodafone 2010). This commercial shows that even in modern times where a lot of people communicate by using the Internet and social networks personal relationships still matter. The man not only wanted to find the woman on a social network but in real life. He wanted to see her face to face. Even if the commercial is about sending photos via Internet and social networks it is not only addressed to teenagers and young adults. Nowadays social networks represent all ages. This age range goes from teenagers to retired persons. In Germany the average age of a Twitter user is 32 years and 37% of the German Facebook users are older than 35 years. This proves that it is not only the adolescence that is active in social media. Therefore it is no wonder that the most growing target group of social media users is the group of 50 years and older (Bernecker amp; Beilharz 2012) Furthermore the television spot shows people from different countries and classes of population. An Indian person trying to sell the shirt with the woman’s picture on it is shown in this commercial as well as people in an art museum looking at a big print of the picture. Everyone is part of the social network regardless of the origin or wealth. The commercial â€Å"Where are you? shows that whole world can help you to find a missing person. People are willing to help each other. This shows that you are not alone nowadays and you have much more opportunities to be successful in finding your old love by using the help of hundreds of people. But hundreds of people can not only help you finding your old love they can also help finding lost people. A mothe r found her two missing children by using Facebook. The children’s father took off with them in 1995 when they were two and three years old. The mother searched for her daughter’s name on Facebook hoping to find her. And she did. The mother found her daughter’s Facebook profile and called the police that found the two children and the father in Florida (Huffingtonpost 2010). This shows that being connected to the whole world can help you finding lost people but it also can help to encourage you. In Texas a group of firefighters tried to make the family of a four year old boy who was diagnosed with cancer feel better by taking a photo of their fire truck with his name on it. The parents uploaded this photo on Facebook where other firefighters saw this photo and decided to take one on their own. This was the start of a big photo campaign. Firefighters from all over Texas took photos with the boy’s name on it using firefighter equipment and their trucks. Even a television show reported about those photos and what they stand for. Other families, sport clubs and soldiers joined this campaign and took photos as well. More and more photos were sent to the family trying to make them feel better. And even if the boy’s cancer was not curable the parents said those pictures made them smile in this sad time and that they will always appreciate them(Merchant 2012). Last but not least the idea behind this TV commercial is very creative. Telling a love story just by showing how a man is looking for his old love by using modern technologies. Each scene is just shown for a second to underline how fast the network is. The more often this commercial is watched the more details will be noticed. The song is very memorable so that the audience will link it to this advertisement campaign and to Vodafone. The audience is engrossed by the emotion and the happy end. 6. Outlook Vodafone is not stopping to expand their network and product range. In the future the mobile network will influence our daily life and our way to spend time because a lot of people will spend more time with their mobile phone than with friends. This leads to a loss of communication between two individuals. For some people it is easier to tell their feelings by using a social network than by direct conversations. The use of smart phones increased in the last two years after the â€Å"Where are you? † advertisement. While 8. 43 million people used a smart phone in 2010, the number increased to 27. 30 million people in 2012 (Statista 2012). Due to this change in the society Vodafone’s products will sell well. Furthermore a lot of people were impressed by the advertisement Vodafone used in the past, if Vodafone keeps on producing such successful advertisement, the company will sell even more products. 7. Conclusion Vodafone is one of the most successful telecommunication providers in Europe. Not only is the image and product range responsible for this success but also advertisement. The commercial â€Å"Where are you? † is one of the best known advertisements in Germany. Even though the same plot already existed and the song was previously used in an American TV commercial, Vodafone made a completely new version out of it.

Free Essays on Net’s Next Phase Will Weave Through Your Life

Microeconomics I chose my article from the March 2nd edition of the USA Today. It is entitled â€Å"Net’s Next Phase Will Weave Through Your Life.† This article discusses the changes in the near future of the Internet. Since its invention less than a decade ago, the Internet has become part of our everyday life. Businesses and consumers alike have used it for different several reasons to accomplish many different tasks. But some believe that the growth in the usefulness of the Internet is coming to a halt. Many people consider the Internet a bit worn-out. Investors have seemed to abandon it. Analysts worry that nothing is coming to it. To many users, what was radical just years ago may be becoming monotonous. But the computer industry is looking to change all that. On the horizon, there’s a new wave of the Internet beginning to break. For most users, the Internet experience will change dramatically over the next year or two. The hope for these changes is that the developments will reunite the industry. Up to this point, the Net has been almost entirely about viewing content or buying products over the Web through a browser and a personal computer. In the next wave, the browser will no longer be a solo act. It will be part of a much larger system that combines hardware and software together to produce much more than was ever before possible. Craig Mundie, the executive vice president of Microsoft, quotes: â€Å"Browsing isn’t bad, and it won’t go away. But the browser will become part of a larger context.† The Internet will be less about going to big sites like Yahoo and Amazon.com and more about using specialized pieces of software that connect to the Net. Current examples of these types of software include Real Player, Napster, and the Miller Lite Beer Pager. Once one of these programs is loaded onto your PC, they work independently of the browser to do their task very well. Web sites themselves will als... Free Essays on Net’s Next Phase Will Weave Through Your Life Free Essays on Net’s Next Phase Will Weave Through Your Life Microeconomics I chose my article from the March 2nd edition of the USA Today. It is entitled â€Å"Net’s Next Phase Will Weave Through Your Life.† This article discusses the changes in the near future of the Internet. Since its invention less than a decade ago, the Internet has become part of our everyday life. Businesses and consumers alike have used it for different several reasons to accomplish many different tasks. But some believe that the growth in the usefulness of the Internet is coming to a halt. Many people consider the Internet a bit worn-out. Investors have seemed to abandon it. Analysts worry that nothing is coming to it. To many users, what was radical just years ago may be becoming monotonous. But the computer industry is looking to change all that. On the horizon, there’s a new wave of the Internet beginning to break. For most users, the Internet experience will change dramatically over the next year or two. The hope for these changes is that the developments will reunite the industry. Up to this point, the Net has been almost entirely about viewing content or buying products over the Web through a browser and a personal computer. In the next wave, the browser will no longer be a solo act. It will be part of a much larger system that combines hardware and software together to produce much more than was ever before possible. Craig Mundie, the executive vice president of Microsoft, quotes: â€Å"Browsing isn’t bad, and it won’t go away. But the browser will become part of a larger context.† The Internet will be less about going to big sites like Yahoo and Amazon.com and more about using specialized pieces of software that connect to the Net. Current examples of these types of software include Real Player, Napster, and the Miller Lite Beer Pager. Once one of these programs is loaded onto your PC, they work independently of the browser to do their task very well. Web sites themselves will als...

British newspapers Essay Example for Free

British newspapers Essay On Friday 25th October 2002, all British newspapers reported on the outcome of the trial of Alastair Irvine, the son of the Lord Chancellor, Derry Irvine. Alastair Irvine, 25 was sentenced to 16 months in prison after pleading guilty to six stalking, vandalism and gun charges arsing from his pursuit of a 19-year-old woman. By comparing the coverage of this story in four national newspapers, we can reach conclusions about their general approach, their choice of content, range of presentation and many aspects of life. It is important to choose a wide spread of newspapers so that all different viewpoints on the story are represented. The newspapers I have chosen are: The Daily Mail, The Daily Star, The Independent, The Guardian and The Times. Both The Daily Mail and The Daily Star are tabloids whilst the rest are all broadsheets. The newspaper that donates the most coverage to the story was The Daily Mail. The first thing you notice with the Mail article is the amount of space devoted to it. The single article takes up a whole page, save a small rather ironic advert entitled ‘Autumn Delights’. The actual column space is a huge fifty-five and a half centimetres, three times more than most of the other papers. Another main feature of the article is the very large picture of Alastair Irvine, which takes up much of the central part of the page. It is a very selectively taken photo, which portrays Alastair Irvine as being mentally insane. The other picture on the page is one of Lord Irvine, Alastair’s father. This is again a photograph chosen specifically to influence the reader. The picture is slanted so that Lord Irvine’s eyes are staring directly into his son’s. In addition, Lord Irvine has a very amused expression set on his face, giving the reader the impression that he is pleased to see his son go to prison. Also, Lord Irvine is dressed in his judge’s gown and some irony that a judge’s son be put in prison. One important thing to note is the Mail’s own view on politics. It is commonly known that The Daily Mail is opposed to New Labour and Mail’s own relationship with the Lord Chancellor. The Lord Chancellor, being a member of the Labour cabinet is likely to be given bad press. However, he has also had a dispute with the Daily Mail’s sister paper, The Mail on Sunday. Lord Irvine criticised The Mail on Sunday after it printed a story about his son’s drug addiction, amongst other things criticizing Lord Irvine’s views on the legalization of cannabis; Lord Irvine took the matter to the press complaints commission. It is obvious that the paper and the Lord Chancellor do not have a very good relationship and why the Daily Mail is taking such a strong opinion on this one particular article. Another thing to note is the power with which the Daily Mail uses the headline. The headline draws immediately to the fact that the writers and most probably the readers are more interested in Lord Irvine rather than Alastair. The headline also uses very emotive words, used to influence the readers’ views. Amongst many other words used in the article, ‘terrorising’ and ‘young lovers’ are used in the headline. The idea that he has terrorised young lovers is a very strong and horrific thought and very strong language. This is used to make us feel that he Alastair Irvine is evil, reinforced by the striking photograph of Alastair Irvine. The strap-line also contains emotive words. Alastair Irvine is described as a ‘drug addict’ and his actions ‘shamed his family’. The idea of Alastair shaming his family is supported by the smile of his father, Lord Irvine. It is also important to concentrate on the actual text used in the article. Usually in a newspaper the first paragraph should briefly summarize the story, however, the Daily Mail article concentrates on the fact that Alastair Irvine is Lord Irvine’s son and that he terrorised ‘young lovers’. The use of more words that are emotive and the focusing on the fact that he is the Chancellor’s son shows quite clearly how the Mail feel about this particular article. The second paragraph also shows the Mail’s own views on the story: ‘Alastair Irvine, 25, pleaded guilty in return for a lenient sentence. ‘ The idea that the sentence given was lenient implies that the paper thought he deserved more and that the crime he committed was very serious compared to the punishment given. There are many examples throughout the Mail article of emotive words and personal feeling. The whole of the next paragraph is used as an example of the writer influencing the readers by the quality of language. All emotive words in this paragraph have been specifically placed here for this reason. The stating of the fact that ‘he could have faced up to 18 years in jail. ‘ Shows again that the Mail think Alastair deserved more than his ‘lenient’ sentence. The Mail also states that Alastair ‘showed no emotion as he was led away’. This again influences us into believing that Alastair was not repentant at all. However, many of us would believe that someone who has just pleaded guilty to a crime may feel repentant and somebody who is likely to face six months in jail would feel emotional. The Daily Mail article continues with words such as ‘obsessed’ and ‘hassle being used throughout the rest of the article. It is clear that the purpose of this article is not, as it should be, to provide news, but to deter from the facts and promote Alastair Irvine and therefore Lord Irvine as a bad person. It is important to study other aspects of the article. The page number this article is on does not reflect the true amount of importance that the Mail intended to place upon it, it being on a mere page seven. Granted other newspapers have had the article on earlier pages but the sheer size and effort put into the article reflect how much the Mail cares about this specific article. The language used in the article is not as simple as it could be however, it is not very complicated and this probably appeals to the readers of the Daily Mail. Overall, it is clear to see how this article has been written in a certain way to influence the reader and to not report the news but to change to news to serve its own purpose needed. This is a classic example of the media affecting the news in a specific way for a specific purpose. The next paper to be studied is The Daily Star. The Daily Star is too a tabloid newspaper. The Daily star article although not as large as the Mail version is still as biased and emotive. The first thing to notice is the Daily Star is the only newspaper present that does not include the words ‘Lord Irvine’ or anything referring to the Lord in the headline. However, the Daily Star headline is much more vague and strong: ‘Stalker son is jailed’ At first glance, this may give us the impression that a son of a stalker has been imprisoned rather than a stalking son has been jailed. The picture shows Alastair looking remarkably depressed with the situation unlike the Daily Mail article. However, the caption under picture bares a likeness to the Mail’s. The word ‘caged’ is used whilst in the Mail article the word ‘Manacled’ was used, both of these words are strong and give the impression that Alastair Irvine is some sort of trapped animal. The first paragraph, now, does describe who Alastair Irvine is. The words Lord Chancellor naturally arrive. The emotive word used in this paragraph is the use of the word ‘love rival’. This gives us the impression of some sort of battle occurring between Alastair and his ‘love rival’. This again is quite an unnecessary word which is used to bring sympathy to the ‘stalked’ ‘love rival’. The language used in the Star article is a lot simpler, than the language used in the Daily Mail, this again appeals to the readers of The Daily Star, who are not expected to have a vast vocabulary. The only cross heading used in the article is a very striking one, ‘Threats’ this gives the reader an impression of the article before they have actually read it and prepares the reader for the severity of the article. However, the content of the article is generally quite good, most of the information quite relevant, save ‘Lord Irvine, a senior member of Government and a close friend of Toney Blair. The article is dotted with the odd emotive word however, nowhere as near as many as the Mail. The column length of the article in the Star is a mere fifteen centimetres, which is far below the average of all the other articles. Overall, apart from the misleading headline, the occasional unnecessary paragraph and the simple use of language The Daily Star provides an informative yet easily understood version of the story. The next paper is not a tabloid but a broadsheet, meant to report the news rather that influence the readers. The Independent does just that. The simple headline gives all the relevant knowledge needed. It tells us why the story is important, mentioning Lord Irvine, how long Alastair has been imprisoned for, and for what reason. The actual font size of the headline is very small compared to the previously discussed articles. The first paragraph is very informative. It tells us of the nature of his plea and of his crime. The giving of his age, followed by the ‘nine-teen year old girl’ may be regarded as a ploy to influence the reader, however, I do not regard it as so. The Independent’s article is the most informative and goes into more detail that reported by any other newspaper. There are very few emotive words included however; the occasional one does turn up. The Independent also reports that the sentence received by Irvine was much lower than he deserved however it does not say it as bluntly as both the Mail and the Star. The Independent talks about his drug problem in detail. It mentions the fact that he actually travelled to California to undergo rehabilitation for his crack-cocaine addiction. It also goes into more detail than the other articles about the nature of his attacks and his threats. The independent talks about the psychological state that Alastair was in and also talks about the importance of this story politically, all with great measures taken to be unbiased and fact providing. The page number of the article shows the relative importance of the article, I personally feel it is a bit too high also the column length of the article at twenty-nine centimetres seams reasonable. The language used in the article is frivolous in places but overall, not too much more complicated that the Star article. This article has one sole purpose alone and that is to report the news and to provide as much information that is possible and relevant. Overall, out of the all the articles The Independent has the most informative article. It is impartial and provides a good insight into the news story. The final newspaper to be discussed is the Guardian. The first thing noticed of the article is the sheer size. It is only a little smaller than the Daily Mail. Noticeable too, however, is the very large picture of a handcuffed Alastair Irvine looking very depressed. The huge headline is simple and similar to the other broadsheets, referring to Lord Irvine and the crime committed. The strap-line however, is less impartial and divulges more into the thoughts of Lord Irvine who wished not to comment. We also note the photograph of Lord Irvine who is looking rather gleeful and again dressed in his judge’s gown. The caption also tells us that the Chancellor is happy that the case has been resolved, implying somewhat that he is happy to see his son go to prison. The actual content of The Guardian’s article is quite impressive also, it divulges into past confrontations between Lord Irvine and The Sunday Mail, and also in Alastair’s drug problem. It mentions the charges and also a speech from the lawyer of Alastair Irvine who states the gratefulness of Alastair on getting off so lightly and the fact that he could not be guaranteed a win by his own lawyer. The article also mentions some politics and shows the gratefulness of the deputy district attorney at the lack of interference by Lord Irvine. This article again has no purpose but to inform the reader of the story with as much impartiality as possible. The story is only on page eight which is quite far back but the grand size of it makes up for its importance. The article is well structured with points interlinking from one to the other and the material covered is excellent with a wide range of points included that were not in other articles. The language is of a reasonable complexity and this also reflects the audience, which it is targeted at. Overall, the article is excellent apart from the few emotive words present, the strap-line’s severity and the unnecessary size of the picture. In this essay, the void between tabloids and broadsheets has clearly been identified. From the extreme tabloid, which provides little useful information but much opinion of The Daily Mail to the extremes of broadsheet with a huge picture and lots of valuable information of The Guardian the progressive change of the articles has been highlighted. By personal favourite article is the Independent’s, being not only informative but also not excessive. Its size is enough for a quick but in-depth guide to the article and does not detract from it with the suggestion of being a difficult read. However, each article has its own niche market, and I, cannot speak for the variety of people who belong to the readers of any of the newspapers. That is someway creates a sense of impartiality, however, being me alone it is all I can offer. In summate, if a variety of people from different cultures were to write this essay the result may be different, not in quality but in content. British newspapers. (2017, Aug 02).

Colgate Toothpastes Essay Example | Topics and Well Written Essays - 3250 words

Colgate Toothpastes - Essay Example The 7Ps of marketing are discussed to give a clear understanding of the marketing strategy of Colgate for its toothpaste products. The various target markets of the different types of Colgate toothpastes are pinpointed. The positioning strategies of Colgate will also be ascertained. At the end of this report, some recommendations will be suggested to further strengthen Colgate toothpastes’ hold of the toothpaste industry. Introduction Colgate-Palmolive Company is a $16.7 billion global company which serves more than 200 countries (Colgate-Palmolive Company, 2011). It has operations in North America, Latin America, Europe/South Pacific, and Greater Asia/Africa. Their core business is in oral care, personal care, home care and pet nutrition. Their key products are toothpastes, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food. This study will focus on the marketing strategy of th e toothpaste line of Colgate. It was in 1873 when Colgate introduced its first toothpaste in jars. Today, Colgate has a 44.7% global market share of the toothpaste market (Colgate-Palmolive Company, 2011). Situational analysis (SWOT) (PESTLE) A. SWOT Analysis 1. Strengths Has been in the toothpaste business since 1873 Strong financial position Consistent market leader and has strong presence worldwide Has a high brand awareness and has strong brand recall Offers a wide choice in toothpaste varieties Known to be the â€Å"No. 1 brand recommended by dentists† Has an image of producing high quality products Strong product development and research program which leads to consistent product innovation Wide channels of distribution 2. Weaknesses Too many toothpaste... This paper stresses that Colgate is the leading brand of toothpaste, it should not rest on its laurels because of the highly competitive industry. Their marketing strategy should be appropriately adjusted depending on the dictates of the times, if it wants to remain competitive and retain its current position in the market. Brand image may not be enough assurance that they will remain on top. Since toothpaste is already in the mature stage, Colgate should find ways and means to innovate their products and continue to address the changing needs of its consumers. The author of the paper declares that with regards to Colgate’s promotional strategy, it is suggested that they emphasize the functionality of their toothpastes more than those that arouse the emotions. It was found out in a research that Colgate’s live demo campaign is a valuable way of increasing usage of a product. This report makes a conclusion that Colgate has 16 varieties of toothpastes, not counting the different flavors in some of its toothpaste brands. It is recommended that product duplicates be removed. Colgate offers too many types of toothpastes but some of them have almost identical active ingredients and characteristics. Too many products tend to confuse the consumer. An example of this is the Colgate Triple Action which is almost the same as the Colgate Cavity Protection and Colgate Total. Their whitening toothpastes such as the Colgate Sparkling White and Colgate Luminous targets the same market. One thinks that Colgate can just retain their most highly-saleable toothpaste and concentrate on marketing it.

Organizational Turnover And Relationships to the Distribution of Dissertation

Organizational Turnover And Relationships to the Distribution of Information - Dissertation Example It is evident from the study that it is expected that every business will face organizational turnover. This is based on gaps in the workflow, changes which alter the way in which many work and developments required for business growth. The responses by workers create different responses and levels of motivation as well as empowerment that lead to turnover rates. It may also lead to the organization deciding to take a change in the human assets which are used within a company. Even though organizational turnover is expected, the production of a company may have difficulties with the changes. Each of the employees in a company is considered an asset because of knowledge and production. If the turnover continues to increase with new employment, then it becomes similar to losing the assets of the company. The rate of turnover that occurs in a company is linked to the level of empowerment from the organization, the organizational environment, and elements that are associated with the dyn amics of the workforce. The importance of turnover rates also creates a question of what an organization should do to decrease the rate. There are specific changes which are required to change the rates of organizational turnover, specifically so human assets continue to assist with the increase of production and growth within an organization. It is noted that knowledge distribution is a main factor that contributes to organizational turnover rates. ... .......31 Population, Sampling and data Collection Procedures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..32 Validity – Internal and External†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.........32 Data Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.........33 Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦33 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..34 Chapter 1: Introduction It is expected that every business will face organizational turnover. This is based on gaps in the workflow, changes which alter the way in which many work and developments required for business growth. The responses by workers create different responses and levels of motivation as well as empowerment that lead to turnover rates. It may also lead to the organization deciding to take a change in the human assets which are used within a company (Fix, 2006). Even though organizational turnover is expected, the production of a company may have difficulties with the changes. Each of the employees in a company is considered an asset because of knowledge and production. If the turnover continues to increase with new employment, then it becomes similar to losing the assets of the company. The rate of turnover that occurs in a company is linked to the level of empowerment from the organization, the organizational environment, and elements that are associated with the dynamics of the workforce. The importance of turnover rates also cre ates a question of what an organization should do to decrease the rate. There are specific changes which are required to change the rates of organizational turnover, specifically so human

Machiavelli’s story Essay Example for Free

Machiavelli’s story Essay He wrote to medic embellished with magnificent words together with extrinsic allurements wishing the Medic’s honor should give him the position of the office that he definitely was stuffing of. He contemplated and made assumptions of himself being humble and low before the concerns of the princes, pretending to have understood the needs of people. He also thought that the book was a present to the prince to entice him in order to be given a vacancy in the new government. He even recommends to the prince to intelligently and diligently read and consider the book as in the Prince will end up learning Machiavelli’s extreme desire for prince to attain the greatness that fortune and other attributes promise. Machiavelli figured that the principalities are all hereditary to power and its acquisition is accustomed to live under the prince by either fortune or ability. He anticipated that the prince should keep the corrupt government continue to rule for the benefits of the few him included against to which what it was. His story from is was ultimately different from what it should be. For instance, Duke of Ferrara in Italy who could not have withstood the attacks of the Venetians in 1984 nor those of Pope Julius in 1910 unless of the establishment of dominions. For hereditary prince has less cause to and less necessity to offend to happen that he will be more loved but the vice versa caused him to be more hated as it was reasonable that Machiavelli’s subject naturally disposed him off from the prince, his motives was derived to no existence of change and his own definition of change was the one that leaves the toothing for another to keep the corrupt government from one generation to another that impossibly didn’t happen. Machiavelli’s story was defining change as the deception of the willing election of the new ruler hoping to better themselves expectation that could hardly rise from the inherent difficulties from the new to be principalities. He figures solidarity as hardship that he must put upon his new acquisition in order to satisfy those who elected Medic into power. Machiavelli egocentrically viewed himself as the core pillar for the success of Medic’s government, thus he must be given the position on this regime to excel. He beliefs not that Borge Cesare lost power by malignity of fortune that he acquired during the ascendancy of his father. In Machiavelli’s story, he didn’t imagine to care about the so called enemies whom he injured in seizing principality and he is not even considering the essence for them to feel satisfied as the way the expected or hopped when they were electing you into power. Instead Machiavelli suggested for the strong measures to be taken against them, feeling not bound to them anymore and they are profound to be oppressed by the use of the strong forces under the command of the leader in charge. This was totally different from even the theoretical view of Medic when he came into power. His mission and vision was to have equality among all those who elected him, stop/ eradicate corruption and that is why he disputed the gift from Machiavelli that was vividly giving him a clue towards the corrupt government to benefit the a few including Machiavelli. Medic wasn’t gullible for the public properties as the story of Machiavelli portray him as somebody who is gullible, selfish/mean, corrupt and egocentric. Basing on Machiavelli’s story, he viewed that the hold of accustomed hereditary pass of power was a prudent courtesy from the ancestors and anybody doing contrary to it was like transgression towards the ancestors. In order to deal prudently with circumstances as they arise and for the care to maintain Medic in state Machiavelli must be in the cabinet in the government and if not so something sinister will happen to deprive Medic extra-ordinary from power, which was untrue and didn’t happen. Reference: 1. The Prince By Niccolo Machiavelli, Translated By George Bull Published By Penguin Books Ltd (1995).

Free Euthanasia Essays: Problems With Assisted Suicide :: Free Euthanasia Essay

Problems With Assisted Suicide Americans want to know what the report card says, in other words, what are the results of the Netherlands and Oregon experiments with assisted suicide. Let's sift through the data and relevant studies in order to arrive at a conclusion which either affirms or rejects the practice. Although the New England Journal of Medicine article (2/24/00) was the first time a major medical journal in the United States had recounted problems associated with assisted suicide in the Netherlands, there had been prior warnings: In 1995, Dr. Pieter Admiraal, who has practiced euthanasia in the Netherlands for years, warned of the risk of failure associated with assisted suicide. After explaining the preparations that must be made for an assisted suicide death, he wrote: "In spite of these measures, every doctor who decides to assist in suicide must be aware that something can go wrong, with the result being a failure of the suicide. For this reason, one should always be prepared to proceed to active euthanasia. In other words, the doctor should always have at hand thiopental and muscle relaxant" (to administer in the form of a lethal injection). (Admiraal) Â  Barbiturates are the most common substances used for assisted suicide in Oregon and in the Netherlands. Overdoses of barbiturates are known to cause distress: Extreme gasping and muscle spasms can occur. While losing consciousness, a person can vomit and then inhale the vomit. Panic, feelings of terror and assaultive behavior take place from the drug-induced confusion. Other problems can include difficulty in taking the drugs, failure of the drugs to induce unconsciousness and a number of days elapsing before death occurs. (NEJM) Dr. Katrina Hedberg, a co-author of Oregon's two official reports on assisted suicide, denies that there have been complications in assisted suicide deaths in Oregon. "Those things have not materialized," she stated. (Oregonian) But news reports from Oregon indicate otherwise: * A man experienced difficulty during his assisted suicide death and his brother-in-law had to help him die. "It doesn't go smoothly for everyone," the person who helped explained. "It would not have worked without help." [Oregonian, 1/17/99 and 3/11/99] * In another case, after a man took the drugs intended to induce death, his physical symptoms were so disturbing that his wife called 911. He was taken from his home to a hospital where he was revived.

Dramatic irony Essay

The Inspector makes Mrs Birling expand on what should be done to the boy and Mrs Birling not realising what has happened by linking together the parts carries on, the Inspector asks, ‘So he’s the chief culprit anyhow?’ and Mrs Birling replies, ‘Certainly. And he ought to be dealt with very severely-.’ It is now, if the audience hadn’t already worked it out from when Mrs Birling about the father being a drunk, her realising from others Eric’s a drunk, and the Inspector wanting Eric to stay so he could see him later, that we realise from Sheila’s dramatic ‘Mother-stop-stop!’ Eric’s the father. It is such a dramatic moment, there is suspense and tension; it shocks the audience and yet Mr and Mrs Birling still don’t see Eric as the father and tell Sheila to be quiet. Mrs Birling doesn’t stop, she’s already spoken about how the father should be made an example of and she on basically saying what should be done to her son, ‘make sure he’s compelled to confess in public his responsibility.’ The Inspector too confirms what she has said asks again if she is sure that that should happen, she agrees, it is then she realises, the penny drops, it’s Eric. She’s shocked. Mrs Birling has, in other words, told the Inspector that her son is responsible, should be made an of and confess in public without even knowing it. She has convicted her own son. This is dramatic irony as we, the audience have realised it was Eric and she’s carried on sentencing him. She has matters worse, which she will eventually regret. This is such a dramatic part of the play, she has condemned her own son to the blame and also without realising killed her own grandchild ‘I don’t believe it. I won’t believe it†¦.’- She will believe it. The next dramatic moment is shorter in length but still or even more, dramatic. This is the moment at the end when the Inspector has left and everyone is left questioning what has happened.  After the Inspector has left the family start blaming one another for the girl’s death. It is after this that Sheila, first of all and then the others question the Inspector’s existence ‘It’s queer-very queer-‘. When Sheila says this Mrs Birling seems to understand what Sheila’s thinking ‘I know what your going to say. Because I’ve been wondering myself,’ to which Sheila replies, ‘It doesn’t matter now, of course-but was he really a police inspector?’ Sheila and Eric don’t think it matters but Mr and Mrs Birling clearly think it does, ‘Well, if he wasn’t, it matters a devil of a lot.’ It’s clear that the younger generation, Sheila and Eric, have very different views form that of their parents. Sheila and Eric do not feel that it matters if the Inspector wasn’t a police inspector, it’s what they have all done that is the important part, they’ve killed a woman, ‘He was our Inspector alright.’-Eric. Gerald then returns and tells them that he has found out that the Inspector was not a real police inspector. Although they had their doubts this puzzles everyone. Gerald then has idea that all that had happened wasn’t to the same girl. To confirm his thoughts he rings up the infirmary and asks if there is anyone who has committed suicide by drinking disinfectant. There is no girl. Everyone apart from Sheila and Eric are relieved and act if nothing has happened, Sheila and Eric question the way they behaved but Mr and Mrs Birling and Gerald don’t care. Just when they are trying to forget, the phone rings. The drama starts when Gerald rings the Infirmary. There is a tense wait for us to know whether there is a girl, to which all this happened to, or if the things Mr and Mrs Birling, Sheila, Gerald and Eric did was all to one girl. The characters’ actions add to the tension we sustain, for example Birling wiping his brow, Sheila shivering and Eric clasping and un-clasping his hands, showing their nerves. ‘No girl has died in there today. Nobody’s been brought in after drinking disinfectant. They haven’t had a suicide for months.’ We are lulled into believing it is over; that the suspense has ended and there is nothing more to happen. Mr and Mrs Birding and Gerald are relieved but it is only Sheila and Eric that keep in consideration what they have done and actually seriously think about what has happened, Sheila ‘But you’re forgetting one thing I still can’t forget. Everything we said had happened really had happened. If it didn’t end tragically, then that’s lucky for us. But it might have done.’ This just shows the difference of the natures of the characters. Sheila shows herself as being concerned and truly sorry for what she has done, as well as Eric. However, Gerald, Mr Birling and Mrs Birling show the totally opposite view on what has happened, they come across as selfish, cruel and arrogant people from the way they behave. An example of this is when Mr Birling says, ‘The whole story was a lot of moonshine. Nothing but an elaborate sell!’ Sheila says how disgusted she is with their behaviour, Mr and Mrs Birling and Gerald carrying on not caring. Gerald tries to get Sheila back into thinking of the wedding ‘Everything all right now Sheila. What about the ring.’ This is a prime example of Gerald’s attitude towards what has happened. Sheila-‘No, not yet. It’s too soon. I must think.’ Mr Birling then says something very ironic. After all that he and his wife, the older generation, have done and the way they have acted towards this situation (terribly), he turns round and comments on the younger generation, who are clearly more sensible, caring and altogether better, and says ‘Now look at the pair of them-the famous younger generation who know it all. And can’t even take a joke’. This is in response to Sheila saying no to Gerald, it is very ironic. It is now that it happens, the most dramatic part of the play. The Phone rings. It rings sharply, immediately we think the worst, is it? Has a girl been found in the same situation as Eva Smith? The actions of the characters, their moment of complete silence is very tense. Mr B. answers the phone; he talks slowly dragging the moment on. His actions are slow intensifying; he slowly puts down the phone. He looks in a panic stricken fashion at the others. The audience knows what is about to come but are still waiting for it to be confirmed. Mr Birling confirms our thoughts; a police inspector is on his way as a girl has just died after swallowing some disinfectant. This ending is very, very powerful. It changes the nature of the play as it becomes a mystery-who was the inspector? It becomes cyclical and therefore spiritual-how many more times will it happen? Will it start again when the inspector arrives?  Ã¢â‚¬ËœAn Inspector Calls’ with its dramatic moments is a very powerful play. It has skilful climaxes and wonderful twists to the plot. It is a very enjoyable play that always keeps you on edge.

Psychology Journal Essay

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jaime, a nine-year-old kid living nearby is the youngest son of a couple namely Cel and Eugene. He has 4 siblings who are of a large age gap with him, somewhat around 7, to be exact. The boy is fond of racing cars, playing basketball, â€Å"hide and seek† and interactive games with his neighbors and cousins living near their compound. Since his siblings are from different levels, that three of them are already in college, he finds company with other young boys in town like for Aldrin and Benedict. His parents try to understand him since they could not provide the boy with the things he needed like for material things and also the time.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Looking at the situation of the young boy, it can be said that, reading and analyzing his family background, he needs some attention from the parents and he finds it in the presence of his friends and playmates. For some other kids who are lacking for attention, they might bully other children or might really someone who seeks attention badly by acting strange or hitting others. But the kid is just hyperactive on play time and he pays attention on his class, studies well on weekends before going to sleep and do household chores like washing the dishes when his sisters are not at home. Therefore the kid is a normal kid, without having attention deficit disorders and some bullying attitudes that might be evident for young people who do not receive adequate time and attention.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The parents are lucky though to have inculcated good breeding with their son who in turn realizes at his young age the essence of behaving properly outside the house.   Having a lot of different friend from different families, the boy might be affected for some point, that he can adapt their attitudes. But it never came to a point that the family had some trouble with Jaime. Like most of the children who have problems for concentration, I think it would not cost the family much for treatments and sessions with a psychiatrist who treats ADHD and the like for kids at Jaime’s age. From the article of Richard R. Matt, the discipline and behavior of a child is of great importance with a kid to become efficient in their education or studies. In Jaime’s case, it is not a problem hence; he is part of the honor roll in his batch. References Richard R. Matte and Jon A. Bolaski. ADHD in the Classroom, Part 1: Strategies for  Ã‚  Ã‚  Ã‚   Behavior Management. Retrieved December 5, 2007 from  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.selfhelpmagazine.com/articles/child_behavior/cfadhd01.html

The Romanovs essays

The Romanovs essays Before 1917 Russia was the largest country under one empire. In economic terms it was extremely backward, as it was very late to become industrial. It was also quite backward in political terms; too, as there were no legal political parties or democracy of any kind. Nicholas II was not educated about affairs of state, so didnt have a great deal of understanding about how politics worked, which is most probably the main reason why he was not that good a leader for Russia. Neither Nicholas nor his father, Alexander, was well trained for the job of ruling the vast country. It is a common theory that Nicholas had inherited many of his own flaws in intelligence and cunning from his father, so it is possible any other Tsar from the Romanov Empire may still not have been able to prevent the revolutions that were to come. Revolutionary activities really started on 9th January 1905, which became known as Bloody Sunday, because a large crowd protesting for the Tsar to change the working conditions for the poorer classes was shot at by troops. This made Russians lose faith in the Tsarist regime. Unrest erupted in towns and villages up and down the country. Workers carried out demonstrations and strikes, and trade unions were formed. Amidst this chaos, Alexandra gave birth to Alexei, their longed-for heir. Whilst Nicholas was away at the warfront, rumours of scandals within the royal family were running through the public. Despite Rasputins murder in 1916 the image of the Tsar and Tsarist rule as incompetent was firmly implanted in the community. Ultimately the main cause of the revolution was the fast industrialization of Russia at the time. This put great stress and pressure on Russian society, peasants and factory workers who had to pay for industrial growth. After Nicholas II resigned as Tsar, he and his family were arrested on 21st March, apparently for their own safety. They were kept for five m...

M1A2 AND M2A1 - qualitative research Essay Example | Topics and Well Written Essays - 750 words

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Teacher and Student Mindsets Essay Example | Topics and Well Written Essays - 250 words

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